Spend thatanswers for itself.
Paid acquisition run against cost per qualified pipeline and payback period. Creative, landing pages, and measurement are part of the engagement, because a campaign is only as good as the page it lands on.
Every agency reports the top of this funnel. We are paid on the bottom.
Bought attention. Cheap, and worth nothing on its own.
1.5% CTR. Creative and targeting decide this number.
6.7% of clicks. This is where the landing page earns its keep.
25% of leads. Where most accounts discover they bought traffic, not demand.
20% close rate. The only number the board actually asked about.
Six things, every month.
Not a channel rental. The measurement, the creative, and the pages are part of the same engagement, because splitting them across three vendors is how paid programmes stall.
Measurement before media
Conversion tracking, server-side events, offline conversion imports, and a CRM handshake so a closed deal traces back to the ad that started it. Nothing scales on numbers you cannot trust.
Channel strategy and budget shape
Which channels, at what split, for which stage of intent. We would rather run two channels well than six at a spend too thin to learn anything from.
Creative production
Static, motion, and short-form video built as testable variants around a hypothesis — not one hero asset resized. Creative is the largest lever in every auction-based channel.
Landing pages that we build
Purpose-built pages shipped by our own engineers, in days. Message match, load speed, and form friction are treated as campaign settings, because that is what they are.
Structured testing
One meaningful variable at a time, with a stated hypothesis and a decision threshold agreed before the test runs. Losing tests are reported as loudly as winners.
Reporting you can act on
A live dashboard plus a weekly written update: spend, cost per qualified lead, pipeline influenced, what shipped, and what we are changing next week.
14 days
To first live test
Weekly
Creative iterations
Full
Funnel attribution
Yours
Ad accounts & data
Paid traffic converts on the page it lands on, which is why landing page design and build sits inside the same team. Over a longer horizon the cost per customer only falls when organic search and AI answers and a working content system carry part of the load. Campaign pages we have built are on the work index.
Four things we refuse to do.
Most of what makes paid media go wrong is structural, not tactical. These are the incentives we removed on purpose.
We do not report on impressions
Reach is an input, not a result. If a channel cannot be tied to qualified pipeline within the sales cycle, we say so and recommend cutting it.
We do not charge a percentage of spend
Percentage-of-spend pricing pays an agency to raise budgets. We charge a flat monthly fee so the recommendation to spend less costs us nothing.
We do not lock you into our accounts
Everything is built in accounts you own. Pixels, audiences, conversion history, and creative libraries stay with you if the engagement ends.
We do not hand off landing pages
Most agencies recommend a page change and wait on someone else to build it. Ours ship the page, which is why tests take days here instead of a quarter.
Questions about paid media.
Get a paid audit before you commit.
Thirty minutes on your accounts, tracking, and landing pages. You leave with the three changes we would make first, whether or not you hire us.